Original title: Vliv produktové inovace na zahraniční obchod a výkonnost podniku
Translated title: The impact of product innovation on the foreign trade and corporation performance
Authors: Kučerová, Katarína ; Plíhal,, Tomáš (referee) ; Bočková, Nina (advisor)
Document type: Master’s theses
Year: 2021
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Diplomová práca sa zameriava na zhodnotenie vplyvu produktovej inovácie na podnikové príležitosti a bariéry na európskom trhu. Postupne sme analyzovali externé a interné prostredia spoločnosti, ktoré ovplyvňuje produktovú inovácie. Následne bol vytvorený návrh na meranie výkonnosti podniku prostredníctvom metódy Balanced Scorecard. Posledná časť práce je zameraná na zhodnotenie vytvoreného návrhu. The diploma thesis is focuses on the evaluating of the impact of product innovation on business opportunities and barriers in the European market. We gradually analyzed the external and internal environment of the company, which influences product innovation. Subsequently, a proposal was made to measure the company's performance using the Balanced Scorecard method. The last part of the work is focused on the evaluation of the created proposal.
Keywords: company; competitiveness; european market; innovation; innovative product

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/197696

Permalink: http://www.nusl.cz/ntk/nusl-443113


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses