National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Company Communication Mix
Krejčí, Amálie ; Klimešová, Adéla (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the improvement of communication mix of BEMETA DESIGN s.r.o., especially in terms of program called HELP, which focuses on the production of bathroom accessorize for disabled people. The thesis is divided into three parts. The first theoretical part reviews the basic marketing terminology. The second part provides an analysis of the current state of the company, and the last part then suggests changes to increase the level of the communication mix of the company.
Company Communication Mix
Krejčí, Amálie ; Klimešová, Adéla (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the improvement of communication mix of BEMETA DESIGN s.r.o., especially in terms of program called HELP, which focuses on the production of bathroom accessorize for disabled people. The thesis is divided into three parts. The first theoretical part reviews the basic marketing terminology. The second part provides an analysis of the current state of the company, and the last part then suggests changes to increase the level of the communication mix of the company.

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7 KREJČÍ, Andrea
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6 Krejčí, A. Petr
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7 Krejčí, Andrea
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