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Social engagement of artists: a case study of music albums by singer Katarzia and rappers Vec and Tono S.
Krchová, Petra ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
Diploma thesis named Social engagement of artists: a case study of music albums by singer Katarzia and rappers Vec and Tono S. is a case study about social engagement of artists, concretely its representation in album Antigona from slovak singer Katarzia and in album Ultrazvuk by two slovak rappers Vec and Tono S. Thesis concentrates on social status of men and women, on a murder of journalist Ján Kuciak and situation in the society after it, and on the representation of those two topics in the eyes of artists of music albums and in the eyes of journalists in czech and slovak online magazines, who discuss and write about those music albums. Written documents, such as song lyrics, interviews, articles and reviews are analysed qualitatively, by the methods of a grounded theory. Topics, whom appear during the research, are afterwards labelled, being put into mutual contexts and illustrated by presenting concrete examples from materials. Final findings are afterwards reviewed, and its character revised with the help of two research questions, that are: "How do artists of music albums and journalists discussing those albums represent murder of a journalist and social situation in the society after it in song lyrics, interviews, articles and reviews?" and "How do artists of music albums and journalists...
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Analysis of a selecter period of Polaroid company and usage of instant photography as a marketing toll
Krchová, Petra ; Halada, Jan (advisor) ; Orban, Karol (referee)
This thesis discusses marketing communication of Polaroid company and also defines and describes the usage of instant photography as a marketing tool. Polaroid company, one of the most iconic brands thanks to its founder, Edwin Land, is popular for their unique instant cameras and an instant photography, which is still popular today. First part of this thesis describes the origin and history of the company. It describes first intentions and talks about reasons that stood before the idea of establishing the company. It also focuces on history of the company and introduces all the important cameras during its evolution. The second part of this thesis defines company as a brand and describes its marketing communication in a wider range and focuses closely on the visual communication of two periods of the company's history. Period from 1960 to 1990 was the most succesful period of Polaroid company. The other period, from 2007 to 2017, was much more different though. Polaroid company started working as a licensing company and it changed the face of an instant photography and also changed the ways of using it. This thesis describes and analysies those periods, puts them in contrast and compares them. It also discusses practical usage of instant photography in marketing communication and shows that usage...
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