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National Repository of Grey Literature

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Uplatnění marketingového řízení v podniku FOPO II, s.r.o. Koubová, Monika Bc. ; Ezrová, Hana (advisor) V teoretické části se práce zaměřuje na podklady sloužící pro analýzu marketingového řízení. Společnost FOPO II., s.r.o. je autorizovaný dealer značky FORD s hlavním sídlem v Počátkách. V praktické části jsou popsány jednotlivé fáze marketingového řízení a jednotlivé nástroje marketingového mixu. V závěrečné části práce jsem zhodnotila marketingové řízení a využívání jednotlivých nástrojů marketingového mixu a navrhla jsem zlepšující opatření do budoucna. Detailed record

See also: similar author names
1	KOUBOVÁ, Marta
14	KOUBOVÁ, Martina
13	KOUBOVÁ, Michaela
5	Koubová, Magdalena
5	Koubová, Magdaléna
4	Koubová, Marcela
3	Koubová, Markéta
14	Koubová, Martina
1	Koubová, Martina Bc.
13	Koubová, Michaela
4	Koubová, Monika

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