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New product launch of lever arch file OneTip Kotrlová, Iva ; Koudelka, Jan (advisor) ; Petříčková, Margit (referee) A main topic of thesis has been new product launch of lever arch file OneTip. The goal has been to evaluate propriety and correctness of marketing tools used. I defined crucial project points and set up my own solutions and proposals in marketing recommendation chapter. Detailed record

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