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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The influence of advertising on the expenditure of consumers in the Czech republic
 Koschantová, Klára ; Lhotáková, Markéta (advisor) ; Olšanová, Květa (referee)
The main object of my diploma thesis is try to find out if the consumers in the Czech republic are influenced by advertising or not. The first part is focused on advertising, forms and the advertising media. Second chapter deals with the the theory and consumer behavior, the typology and making decisions. Second part is based on statistics and points to the research about advertising. The last chapter describes the results of my own research among people in the Czech republic, mainly people living on the South of Bohemia and in Prague.
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Proexportní politika ČR (se zaměřením na aktivity CzechTrade a CzechInvest)
 Koschantová, Klára ; Sato, Alexej (advisor) ; Petříček, Václav (referee)
My bachelor thesis deals with the pro-export policy of the Czech Republic. The first part is devoted to export promotion policies and institutions through which this support is implemented. In the second part, I took a closer look primarily at two of these institutions, namely CzechTrade and CzechInvest, whose work I will try to analyze and evaluate. Based on this work, I would like to verify whether the current market support is sufficient, and to evaluate whether this support is implemented correctly and effectively. In conclusion I also mention the planned merger of these agencies.
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