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Specifics of valuation of television companies - demonstration on FTV Prima, spol. s.r.o.
 Korolev, Alexander ; Pláničková, Markéta (advisor) ; Plánička, Pavel (referee)
The aim of the graduate work is to identify the specifics of valuation of television companies. The research was conducted on the example of a company FTV Prima, spol. s.r.o. Firstly a detailed financial and strategic analysis has been made with an emphasis not only on the selected company, but also for the entire industry. Then was prepared a package of conclusions and recommendations regarding the valuation of television companies. The last chapter is a brief overview of the identified specifics that should introduce an evaluator to the substance of this issue, prior to the start of valuation work. The work contains a scheme of work with specific television value drivers.
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1 Korolev, Aleksandr
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