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National Repository of Grey Literature

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Marketingová strategie firmy Pietro Filipi při vstupu na zahraniční trhy Uhrová, Kateřina ; Halík, Jaroslav (advisor) ; Korauš, Antonín (referee) Bakalářská práce se zaměřuje na výběr vhodné marketingové strategie pietro filipi při vstupu na rumunský trh. Součástí práce je analýza rumunského trhu a z ní vycházející doporučení ohledně marketingové strategie. Zvláštní důraz je kladen na výběr vhodné lokality pro umístění nové prodejní jednotky společnosti v Bukurešti. Detailed record

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