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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The issue of creation and development of a community website
 Konáš, Jan ; Říhová, Zora (advisor) ; Knechtl, Jiří (referee)
This diploma thesis deals with the methods of creating a community website from an initial idea to the steady process of developing the site. Overall, the thesis is divided into a theoretical part and a practical part, where the particular methods are analyzed and applied to the web project Ara.cz. The theoretical part focuses on defining the major reasons of creating the community website and the particular stages of formation and development of the site. The thesis does not deal with the technical aspects of the site, but only with the methods and procedures leading to the creation of a successful community website. Overall, output of the theoretical part is a summary of all methods and procedures including, how to create a community within the website and subsequently how to maintain it and develop it. The practical part of the thesis then deals with how to apply the procedures and methods specifically to the real project Ara.cz. Based on the analysis and market research an appropriate strategy is suggested for the future development of the website. At the end of the thesis are ways of promoting the website and its visibility on the internet, together with methods of monetization of the website which are formulated.
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Web desing for small construction company
 Konáš, Jan ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
This bachelor thesis is focused on creating a website for a small construction company and designing the marketing audit within the capability of the company. Some methods are implemented during creating the website and some will serve as bases for other possible steps in the future. The theoretical part deals with the process of creating websites for small organisations and is focused on rules and procedures, which should be followed in order to create quality web pages. There is also described which role plays the website for organizations and for customers. After the theoretical part follows the practical part, which describes the creation of website for the company Promonasta. This creation is according to knowledge and own experience of the author, based on analysis and design of optimal marketing strategy. The main aim of this thesis is to improve the existing "bad" position of the firm on the Internet and thus attracts possible customers.
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4 Koňas, Jakub
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