National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Corporate Social Responsibility of Starbucks
Kolínská, Jana ; Němečková, Iveta (advisor) ; Trojanová, Kamila (referee)
The thesis is focused on corporate social responsibility of Starbucks company. Theoretical part includes theoretical background of CSR, offers view of the problematic from several angles. One subchapter compares arguments provided by supporters and opponents of CSR. Practical part deals with CSR of Starbucks company. In the beginning, the firm is introduced and the main business activities are specified. Subsequently, their individual activities in various areas of CSR are described. The thesis is focused on global CSR activities, on activities in the US and activities in the Czech Republic. Finally the thesis offers analysis and recommendations focused on firm's activities in the Czech Republic.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.