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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Road Transport of Dangerous Goods in the Company Rusnák s r.o.
 Kokindová, Eva ; Novák, Radek (advisor) ; Kohútová, Zuzana (referee)
Thesis deals with the transport of dangerous goods. It is divided into theoretical and practical part. The theoretical part is presented by European Agreement concerning the International Carriage of Dangerous Goods by Road, the obligations of individual participants in the transport, class of dangerous substances and articles, the documents required for carriage, used packaging and safety signs as well as provisions for loading, unloading and handling. The practical part describes the specific case which occurred during the transport of dangerous goods, their assessment and propose preventive measures.
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Analysis of marketing communications of Nivea brand
 Kokindová, Eva ; Říha, David (advisor) ; Marjovičová, Miriam (referee)
The main aim of this thesis is to analyze the marketing communications of the brand Nivea. The goal of the thesis is to evaluate the brand communication with strong focus on advertising and the impact it has on purchase of Nivea products. In the theoretical section defines terms such as marketing, marketing mix, communication mix and its components. The practical part is focused on the analysis obtained from the questionnaire survey.
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