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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Mix of Town Slavkov u Brna and the Surrounding Area
 Lužová, Veronika ; Kokešová, Regina (referee) ; Mráček, Pavel (advisor)
Bachelor´s thesis „Marketing Mix of Town Austerlitz and the Surrounding Area“ focuses on modification of the current marketing mix of tourism and proposing products for a tourist destination, which would increase tourism in Austerlitz and its surroundings, and which would help to develop business. In order to create the right marketing mix, it is necessary to analyze the present state of tourism, competition, demand and prepare SWOT analysis. After evaluating the results, it is possible to compile proposals for products that will help increase tourism. In the end, the marketing mix will be applied to on of the newly proposed products.
Detailed record
Marketing Mix of Town Slavkov u Brna and the Surrounding Area
 Lužová, Veronika ; Kokešová, Regina (referee) ; Mráček, Pavel (advisor)
Bachelor´s thesis „Marketing Mix of Town Austerlitz and the Surrounding Area“ focuses on modification of the current marketing mix of tourism and proposing products for a tourist destination, which would increase tourism in Austerlitz and its surroundings, and which would help to develop business. In order to create the right marketing mix, it is necessary to analyze the present state of tourism, competition, demand and prepare SWOT analysis. After evaluating the results, it is possible to compile proposals for products that will help increase tourism. In the end, the marketing mix will be applied to on of the newly proposed products.
Detailed record

See also: similar author names
2 KOKEŠOVÁ, Radka
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