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Branded Reality
Kokeš, Lukáš ; KUBICA, Petr (advisor) ; MÍČOVÁ, Pavlína (referee)
This thesis explores the phenomenon of marketing influences gradually infiltrating the field of creative documentary film. The concept of "branded content" is a strategy how to smuggle advertising messages into the original content of documentary films and other cultural products, so that the consumer is not instantly aware of being exposed to advertorial messages. This text describes examples of ?branding" in the context of film history and in contemporary film and television production as well. Using examples from historical evolution of modern marketing strategies, examples from other media and other areas of cultural production (music, visual art) and mentioning international context, the focus of my thesis turns to several cases of branded content in contemporary Czech cultural and documentary film and television production.
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Jindrich Fairaizl
Kokeš, Lukáš ; Kubica, Petr (advisor) ; Přádná, Stanislava (referee)
Jindřich Fairaizl is a pioneer of Czech television documentary. He was born on June 14, 1934 in Prague. Beginning the age of 18, he worked in various media ? he started out in Československý rozhlas (Czechoslovak radio broadcast) and then he went over to Československá televize (Czechoslovak television), where he was active as a creator of many programs. His main contribution lies in television journalism which he co-founded and defined through his works. The main part of his work is from late 1960s, especially his series Inzerát (The Advertisement) and Starci (Old People). After 1970, he was not allowed to work in his field and had to accept routine jobs. For example, he was making instructional films about security of work.
He became the first Managing Director of Česká televize after the Velvet revolution in 1989. Facing difficult conditions, due to psychological stress and a hospitalization, he had to step down from his position after a week. He died on October 10, 1993 in Měchenice after the house which contained his archive burned down. The conditions of the accident remain unclear.
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