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Right to Internet
Lexová, Alžběta ; Trávníčková, Zuzana (advisor) ; Kobelková, Lucie (referee)
The Internet is one of the phenomenons of our time. As of speed and reach it surpasses all media on the world and unlike every other medium it actively engages all people to the process of creating the news. Basic attributes of the Internet make it a power standing above states -- it crosses national borders and doesn't have any direct owner -- and at the same time these attributes make it a power that is practically almost unregulatable. The Internet is regulated on a national level, but there are attempts to pay attention to it on the international level as well. The UN, Human Rights Council especially, examines the issue of the access to the Internet as a human right. This thesis examnies the effort of international community to formulate right to Internet as a human right. The right to Internet can be observed in two ways -- as a right to the content of the Internet and as a right to the technology of the Internet. This thesis observes both these dimensions and examines the international community's stance to their incorporation in the catalogue of human rights.
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Research on Perception of the Brand Palette
Dostálová, Irena ; Postler, Milan (advisor) ; Kobelková, Lucie (referee)
The thesis deals with the perception of a cosmetic brand Palette. It analyzes its communication activities and brand identity and compares them with its parent brand Schwarzkopf. The main goal is to find out how Czech consumers perceive this brand. It describes awareness, associations connected with the brand and attitude of consumers towards Palette. The main method to achieve the goals of this thesis is my own research conducted online and analysis of publicly available secondary data and private secondary data from Henkel company.
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Corporate Social Responsibility in Czech and Foreign Companies
Kobelková, Lucie ; Zamykalová, Miroslava (advisor) ; Korbelová, Marta (referee)
In the theoretical part of this thesis, the theory and development of corporate social responsibility are being described. There is a closer focus on three pillars of corporate social responsibility and on stakeholders who deal with this topic. Arguments for and against the implementation of corporate social responsibility are given, as well as methods of its measurement. In the next part, there is an analysis of current situation of this topic in the European Union and in the Czech Republic. More details about particular steps for implementation of corporate social responsibility and its effective communication are provided. In the practical part, there is an evaluation of activities in this field on example of real companies: Johnson & Johnson, a big international company, and Tylex Letovice, a.s., a middle-size Czech company.
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