National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Mystery Shopping and its use in Bata Shoe Organisation
Čubíková, Aneta ; Průša, Přemysl (advisor) ; Kořen, Vojtěch (referee)
This bachelor thesis deals with mystery shopping method, which is one of the quantitative research methods in marketing. The main objective is to introduce this method and application of mystery shopping in chosen shops of Bata Shoe Company with the aim to propose possible recommendations for inspected stores. In theoretical part terms are explained such as marketing, marketing research, mystery shopping and its forms of his research. The practical part is based on mystery shopping in 17 stores of Bata Shoe Organisation in Prague and in Central Bohemia. The purpose of the practical part is to identify and evaluate knowledge of employees in stated issues and their willingness to give advice to customer during shopping.

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