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Project Funding from EU Financial Resources
Knichalová, Gita ; Bučková, Monika (referee) ; Koleňák, Jiří (advisor)
This master's thesis deals with the problems of project management in the field of investment projects of recovering machine technology and their financing opportunities. The aim is to create a feasibility study of investment project of a new, modern technology based on a cooling of a bakery products and to assess its feasibility and effectivness. The rusult of this thesis will be a recommendation for the company, whether to implement the project or not.
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The Analysis of Event Marketing by Student Organisation
Ježková, Martina ; Knichalová, Gita (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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The Analysis of Event Marketing by Student Organisation
Ježková, Martina ; Knichalová, Gita (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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|
|
Project Funding from EU Financial Resources
Knichalová, Gita ; Bučková, Monika (referee) ; Koleňák, Jiří (advisor)
This master's thesis deals with the problems of project management in the field of investment projects of recovering machine technology and their financing opportunities. The aim is to create a feasibility study of investment project of a new, modern technology based on a cooling of a bakery products and to assess its feasibility and effectivness. The rusult of this thesis will be a recommendation for the company, whether to implement the project or not.
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