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National Repository of Grey Literature

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Communication strategy of the non-profit organizations Kluzová, Klára ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee) The theoretical part of thesis defines the non-profit sector, informs about it's history in the Czech Republic, characterizes types of the non-profit organizations and types of funding of NGO. It also defines marketing therms, especially marketing communication and it's types. The practical part analyzes communication strategy of two civil associations, it's strenghts and weaknesses and makes some recommendations. Detailed record

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1	Kluzová, Kateřina

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