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National Repository of Grey Literature

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Návrh na zvýšení konkurenceschopnosti malé vinotéky Klusáková, Kristýna Klusáková, K. Proposal to increase the competitiveness of small wine shop. Bachelor thesis. Brno: Mendel University in Brno, 2018. This Bachelor thesis suggests a proposal for increasing the competitiveness of a small wine shop in the city of Tišnov. Internal and external environmental analysis was used for the creation of the present work. In addition to determining the actual market situation, a survey and mystery shopping was conducted. The importance of the individual factors was evaluated using the Fuller triangles. Finally, a competitiveness strategy was chosen according to Porter, and the most important proposal was economically expressed. Detailed record

See also: similar author names
3	KLUSÁKOVÁ, Kateřina
3	Klusáková, Kateřina

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