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Stimulování opakovaného nakupování: Případová studie firmy Solosso
Klimo, Ján ; Karlíček, Miroslav (advisor) ; Novotný, Ota (referee)
The goal of this thesis is to propose strategies that profitably stimulate repeat purchase behaviour of Solosso's customers, Solosso being an e-commerce start-up producing custom made dress shirts. In order to accomplish the stated goal, research has been conducted into the existing body of literature about the subject, models for managing customers for value have been presented and applied on Solosso's customer database. Additionally, customer survey has been conducted to better understand customers' behaviour. Based on the applied models and the findings from the survey, the thesis delivers a set of recommendations on how to improve the product, what customers to acquire and, finally, what strategies to employ in order to profitably stimulate repeat purchase behaviour of the four main groups of Solosso's customers. The methods and strategies are expected to generate substantial incremental profits and may be implemented in other businesses as well.
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Asset price bubbles of American markets - causes of their formation, impacts on the economy of the USA and world
Klimo, Ján ; Neumann, Pavel (advisor) ; Jelínek, Tomáš (referee)
The goal of this bachelor thesis is to identify the causes of the formation of asset price bubbles based on the observation of historic cases of price bubbles observed on the American markets, to show their impact on the economy and to project potential scenarios of the current financial crisis. The first chapter introduces basic psychological concepts of the formation of asset price bubbles and explains their macroeconomic implications. The second chapter focuses on specific American asset price bubbles. It applies the theoretical concepts from the first chapter, for each asset price bubble concrete causes and impacts on the economy are described. This section is concluded with a list of their common characteristics. The final chapter analyzes the current financial crisis. It explains its background, causes of the housing bubble and factors leading to its bust. The comparison of stock market crashes and housing market crashes serves as a basis for the projection of possible scenarios of the current financial crisis based on an empirical study of past banking crises. The author thereby presents potential development in five important economic areas: stock markets, housing market, real GDP per capita, unemployment and public debt.
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