National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Aplication of the Czech marketing strategy in Slovkia on the baby food market
Čiháková, Hana ; Král, Petr (advisor) ; Kissová, Monika (referee)
The aim of the theses is to find out whether the same marketing strategy can be applied on both Czech and Slovak market or whether it should be created for the both markets separately. In the analytic part I compare the situation on the Czech and Slovak market as for economic, social and cultural environment and I analyze market potential and competitive environment. At the end I analyze the position and activities of two big players on both markets.

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