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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Tourism product proposal for the City of Pilsen, the capital of culture 2015
 Kepková, Jitka ; Jarolímková, Liběna (advisor) ; Netková, Jarmila (referee)
The city of Pilsen offers high tourism potential, which has not been exploited fully. The municipality of the city is aware of the situation and would like to improve it in the future. Apart from other steps that should be done at tourism field, is essential to create competitive tourism product that would appeal to specific target groups and improve incoming traffic to the city. Tourist product proposal is the main topic of this thesis. Several tourism products are presented and those should aim at senior citizens tourism and cultural tourists. Also, specifications and needs of those particular groups are mentioned.
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5 KEPKOVÁ, Jana
5 Kepková, Jana
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