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Ochota podniků platit za environmentální úspory
 Katrincová, Lucie
Katrincová, L. Diploma thesis. Willingness to pay for environmental savings. Brno: Mendel University, 2019. This thesis deals with the determination of the willingness to pay (WTP) for envi-ronmental saving in enterprises in the Czech Republic, using the so-called Contin-gent valuation method. Determination of WTP works with a hypothetical situation where there are environmental savings presented in the form of “ecological” ma-chine, which has lower CO2 emissions. Significant regressors affecting WTP are: the age and gender of the respondent, the size of the enterprise, and the variable that expresses whether an enterprise is willing to pay to protect the environment beyond the statutory duty. An estimate of the willingness to pay for 1 tonne of CO2 is about 12 700 CZK. The main motives for pro-environmental behavior are: the moral aspect and the sense of responsibility for the state of the environment, a better image of the enterprise, the competitive advantage and the consequence of pressure from business partners or customers.
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