Home > Search Results: Kanócová, Lucia
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketingová orientace vybrané firmy
 Kanócová, Lucia ; Koudelka, Jan (advisor) ; Čejp, Vlastimil (referee)
The aim of the graduation thesis is to assess possibilities of marketing orientation of concern e-invent. Concern e-invent effects on information and communication technologies sector. Actual situation of ICT sector is analyzed before targeting marketing settings and strategy. Analysis is focused on finding opportunities and threats. The thesis tries to evaluate status of concern and explore pros and cons of concern compared with competitors. PEST analysis and Porter analysis is used for assessing actual situation on the market. VRIO method, financial analysis and value-forming chain help to reveal its strengths and weaknesses. SWOT analysis summarizes and evaluates findings of particular methods. Analysis helps to formulate objectives and strategies.
Detailed record
Student´s consumer practice evaluation of selected comodities
 Kanócová, Lucia ; Mottlová, Libuše (advisor) ; Rusnák, Ján (referee)
Cílem práce je zhodnotit spotřebitelské zvyklosti vysokoškolských studentů. Cíloví respondenti byly ze tří českých vysokých škol ? Vysoká škola ekonomická, České vysoké učení technické, Univerzita Karlova. Předmětem zkoumání jsou dvě komodity ? nealkoholické nápoje a mobilní telefony. Výzkum byl proveden pomocí dotazníku.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English