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An evaluation of economic development of PROZNAK Praha, Ltd.
Kalkusová, Denisa ; Boukal, Petr (advisor) ; Slunčík, Peter (referee)
The aim of this bachelor's thesis is to evaluate an economic development of PROZNAK Praha, Ltd. since 2008. The theoretically-methodological part will be devoted to the definition of economic and financial analysis and methodology of formulas that will be further applied in the practical part to analyze financial reports. The practical part will provide background and practical information about the presented company with the inclusion of contextualization of industry development. The analyzed company will be put through horizontal and vertical analysis as well as balance rules, followed by chapter dedicated to ratios such as profitability, activity, labor productivity, debt ratios and liquidity. Similarly, phenomena including working capital, ROE decomposition, economic value added, value and bankruptcy models will be analyzed. The detected outcomes will be compared to competition and will help to provide prognosis of economic development of the company. The concluding part will summarize the findings of the dissertation and offer relevant recommendation for future development.
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