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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The National Theatre as a Sign of National Identity
 Kalhotková, Petra ; Chytková, Zuzana (advisor) ; Karlíček, Miroslav (referee)
The aim of this work is to confirm and verify the national identity of a target group in relation to the consumption of cultural goods referring to the particular example of the National theatre. With the help of a qualitative research conducted through semi-structured personal interviews supplemented by elements of graphic projective techniques, this selected target group (young people from 16 to 35 years old) hereby represents a new meaning of patriotism and attitude towards the National theatre. The results are put into context together with the goal of my investigation and the theoretical bases.
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Design and marketing
 Kalhotková, Petra ; Pešek, Ondřej (advisor) ; Černá, Jitka (referee)
The theoretical part briefly defines the concept of design, including the industrial and the product design of the marketing mix, the customer decision-making process, highlights the impact of design on the brand image and points the conflict with CSR. The theoretical part contains a chapter about the current situation of design in the Czech Republic. In the practical part are processed questionnaires and an interview with a specialist of Design pro export.
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