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Marketing activities of non-profit organization - VAŠE LIGA o. s.
 Kalfař, Martin ; Procházková, Markéta (advisor) ; Stejskalová, Šárka (referee)
This Bachelor's thesis deals with marketing activities of non-profit organization in sport field, VAŠE LIGA, o. s. The goal is evaluation of VAŠE LIGA's marketing activities and suggests the recommendation, which lead to increase in awareness about the organization and to attract the players to the league. Bachelor thesis is divided into two parts. In the theoretical part describes marketing and non-profit sector. In the practical part are written a competition analysis and SWOT analysis. In addition, it continues to describe with marketing mix. In the final part are proposed modifications, which conduce to higher public interest in organization.
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