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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Edition profile and marketing activities of Kniha Zlín publishing
 Kajabová, Marieta ; Halada, Jan (advisor) ; Batistová, Anna (referee)
In my work I focused on small and relatively young publisher Kniha Zlín. The purpose is to provide basic information about Czech book market, history of this publisher and point on the progress of its rather specific edition profile including the current trend of e-books. On the basis of provided statistics I evaluate the success of single editions and specific titles, both paperbooks and e-books and I compare Kniha Zlín with other similar publishers. In final part of work I summarize online and offline marketing activities of Kniha Zlín and the image of publisher in media.
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The Daily Deal phenomenon and its position on the Czech and foreign markets
 Kajabová, Marieta ; Zamykalová, Miroslava (advisor) ; Husták, Jan (referee)
We are at the beginning of the 21st century and thanks to new technologies the behavior of consumers is changing completely which goes hand in hand with a change of marketing strategies. Thanks to the internet and social networks we are starting to get a whole new perspective on a business model that basically works since 1887 and is that succesfull that we can call it a phenomenon: Daily Deal websites. The aim of my thesis is to provide a complex analysis of the progress of this phenomenon in both Czech and foreign market and to suggest possible critical analysis of the subject.
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