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Oxygen therapy in newborns of nursing perspective
KADLEČKOVÁ, Zuzana
The thesis concerns the treatment of newborns with oxygen from the nursing perspective. Work has part of theoretical and of research. In the theoretical part I focus on the latest European Resuscitation Council best practices in the administration of oxygen as well as longer-term oxygen according to best practices of the Czech neonatology in inpatient Department. First, particular attention devoted to the reconstruction of the fetoplacental circulation of the newborn with subsequent changes in his lung and blood circulation after birth, because it is an integral part of the knowledge in the treatment of oxygen. The next section is devoted to the principles of the first treatment of the newborn, in particular with regard to the assessment of the postnatal adaptation and the decision to open the oxygen therapy by nurse or midwife assistant. The following are mentioned in the work at the same time valid recommendations for the resuscitation of the newborn, again with an emphasis on the question of the use of oxygen. In the next chapter is summarized the most common neonatal pathology, which requires oxygenotherapy. The following chapter covers ways to feed oxygen to newborns as early in the process of adaptation, so when a stay in the neonatal intensive care unit. There are described the proper techniques of monitoring and summarises the complications of treatment with oxygen in its inadequate application. Research section includes the identification of the knowledge of the nursing staff in the treatment of oxygen for newborns and then system in the education of nursing staff in matters of oxygen therapy. For research were established two objectives. The first objective is to map the knowledge of nursing staff in the principles of application of oxygen for newborns in the neonatal intensive care and resuscitation and in the birthing room. And the aim of the second was to determine what form is tutored by the nursing staff in the area of oxygen for newborns. On the basis of these objectives have been laid down 3 research questions. The first question is: What are the main differences between knowledge and best practice version of the nursing staff in the application of oxygen for a newborn? The second question is: Is the education of nursing staff in the resuscitation of the emphasis is on the practical implementation and on the systematic recurrence? And the third question is: How does the education staff in the principles of oxygen therapy beyond resuscitation? For research inquiries, he was elected qualitative research. For data collection have been used individual interviews with 5 children's nurses, who work in a specialized neonatologickém work in the field of neonatal intensive care units and in the field of bithings rooms of the Hospital Department in České Budějovice a.s. The Interviews were subsequently rewritten into a Bachelor's thesis and at the conclusion of the results of a detailed table was created, where results are presented. Of the investigation can be concluded that nursing staff have sufficient knowledges in the field of oxygen therapy in newborns and nursing and best practices in the application of oxygen. As regards education, which relates to the resuscitation of newborns is done regularly, once a year in the Department The results of the work could be used to identify deficiencies in training in the field of application of oxygen in resuscitation with the aim of directing the education of personnel in this area.
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Nástroje sponzoringu a jejich efektivní využití se zaměřením na mobilní operátory
Vychytilová, Markéta ; Puchýř, Milan (advisor) ; Kadlečková, Zuzana (referee)
Práce se zabývá poměrně mladým nástrojem marketingové komunikace - sponzoringem. V teoretické části je nejprve podrobně popsán samotný sponzoring a jeho právní úprava. Následně jsou vymezeny jednotlivé typy sponzoringu včetně jejich výhod a nevýhod použití. Z různých druhů sponzoringu práce vymezuje mediální sponzoring; sportovní / sociální sponzoring, ambush marketing, branded entertainment, filmový sponzoring a celebrity ve sponzoringu. V závěru teoretické části je přiblíženo a nastíněno použití správného sponzoringového nástroje v závislosti na fázi vývoje značky. Empirická část již popisuje český telekomunikační trh, jeho současný stav a dále aktivity jednotlivých mobilních operátorů v oblasti sponzoirngu. Vlastní výzkum popisuje sponzoring letních festivalů v různém pojetí každého z operátorů a na základě teoretických poznatků i osobní praktické zkušenosti hodnotí tuto prezentaci. Dále práce se věnuje sponzoringové strategie jednotlivých operátorů na rok 2007 a vysvětluje použití jednotlivých nástrojů v závislosti na fázi vývoji značky. Zjištěný stav vede k určitým obecným doporučením, která tuto empirickou část uzavírají. Obecně se dá říct, že všichni mobilní operátoři se sponzoringem pracují jako s nástrojem marketingové komunikace, nicméně práce vyústila v několik obecných doporučení, které povedou k efektivnějšímu využití investice do sponzoringu.
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