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The brand as a way of life
Kabíčková, Edita ; Kašparová, Eva (advisor) ; Urban, Bohumil (referee)
This thesis collects the information about concrete trademark and its marketing activities. By using the detailed analysis of Quiksilver Company its image and marketing communication the thesis indicates the importance of building a strong brand and shows how far can marketing goes. It includes analysis of the company´s image and marketing tools used by Quiksilver, through available documents and questionnaire survey. The main objective of this thesis is to capture the image of Quiksilver brandon the Czech market. The final section includes the evaluation of actual actions on the examined market and the provision of suggestions for improvement.
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Marketing for non-profit organization
Kabíčková, Edita ; Kašparová, Eva (advisor) ; Walterová, Dana (referee)
The topic of the thesis is Marketing for non-profit organizations. In the first part, the basic theoretical background of marketing and non-profit organizations will be introduced and subsequently, the chosen non-profit organization called "Můj nový život" Project will be characterized. The main aim of the thesis is to analyze the marketing strategy of this particular non- profit organization and to highlight its strengths and weaknesses. In conclusion, the recommendations for improvement of a performance of the organization will be made. In order to achieve the main aim of the thesis, several objectives will be used and one of the main objectives is to define marketing terms, which are related to the marketing of non-profit organizations. The main focus of the theoretical part will be the online marketing (primarily marketing on Facebook), because marketing strategy of chosen non-profit organization is based on these aspects.
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