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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Wellness tourism as an option for tourism development in Strakonice
 KOUBOVÁ, Jaroslava
The aim of the bachelor's thesis is to project a new wellness hotel in Strakonice, which would contribute to the development of tourism in the destination. The theoretical part of the thesis is devoted to the definition, specifics and trends of wellness tourism and provides basis for the research part. The research part analyses the destination using data from long-term observation and guided interview, based on criteria established by expert sources. Thus, the attractions and shortcomings of the destination are identified. Data about motivations, needs and requirements of wellness tourists are obtained through a questionnaire survey. Using a descriptive analysis, the preferences and consumer behavior are identified. Based on these findings, the final wellness hotel draft is created, in form of a marketing plan. The draft reflects findings from the theoretical and research part of the thesis and thus it represents one of the possibilities for the development of tourism in Strakonice.
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See also: similar author names
8 KOUBOVÁ, Jana
1 KOUBOVÁ, Jarmila
2 KOUBOVÁ, Jiřina
2 KOUBOVÁ, Jolana
2 KOUBOVÁ, Justina
1 Koubova, Julija
8 Koubová, Jana
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