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Smart Tourism Destination
KALOUŠOVÁ, Michaela
Based on an analysis of the smart city and smart region concepts and case studies, the aim of the thesis was to identify the possibilities of their use in the tourism industry and to create a proposal for their application in selected tourist destinations. In cooperation with the selected destination of Písek, which endorses the smart city concept, and based on discussions with city representatives, the objective was narrowed down to the introduction of new iBeacon technology implemented in Písek through the eCulture project. This technology helps fulfil the concept of the smart city as a tourist destination. The main goal of applying this method is effective presentation of the City of Písek. Together with the destination company Píseckem, s.r.o., a total of 12 beacons were proposed in the historic city centre and three more in its immediate vicinity. First, the content of individual beacons was prepared in the practical part of the research, which was divided into basic and supplementary text. The basic text provides the main information, while the supplementary text is primarily designed to attract attention. Subsequently, the destination company was provided with graphic designs for display-ing information to end-users through selected beacons. To ensure effective presentation of the City of Písek through iBeacon technol-ogy, selected visuals were tested with an eye camera. Eye tracking is a modern research method in which the eye movements of participants (respondents) are monitored. The results were presented using heat maps, which show the intensity with which individual places in the graphic design are viewed by respondents. The proposal part of the thesis was prepared based on the results of eye tracking tests and subsequent in-depth interviews. A total of four graphic designs were created, namely beacon 01 (Great Square), beacon 02 (Town Hall Courtyard), beacon 03 (Church of the Exaltation of the Holy Cross) and beacon 05 (Bakaláře).
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Development of a thematic product of a tourism destination (Microregion of Radnice)
KALOUŠOVÁ, Michaela
The main aim of this bachelor thesis is the unique selling features of the destination based on the strengths and weaknesses of tourism potential in this region. This work has created a draft marketing mix for a thematic product of the microregion as a tourism destination. Primary and secondary data were used to analyse of the destination Microregion of Radnice. Primary data were obtained from the questionnaire survey. The results of this survey were elaborated in this work. Next sources of primary data were two structured interviews with experts, who have experience with the tourism in Microregion of Radnice. The results of the research are summarized in the chapter of synthesis of the results and findings. On the basic of the results of the questionnaire survey and structured interviews, were designed three thematic product of a tourism destination, that would contribute to the development of the tourism in Microregion of Radnice. These thematic products are: Radnicko under a veil of secrecy, Microregion of Radnice on foot, Footsteps of mining activities on Radnicko. These products were applied within the newly created website of Microregion of Radnice for visitors.
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The importance of the competition village of the year for Krásensko area as a facilitator of regional development
Kalousová, Michaela
This bachelor thesis is focused on specific municipality Krásensko, which in the year 2010 won the competition Village of the year of South-Moravian region. In this thesis I concentrate on the municipality Krásensko, but mostly on demographic and financial analysis of this municipality, which could be connected with the victory in competition. Main aim of this thesis is to find out, if there are some correlations among victory in competition Village of the year and above mentioned analysis. Further I am looking for how big is the importance of the victory and how it helped or is still helping to develop municipality Krásensko and its micro region.
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Nursing care for newborns with most common inborn developmental defects
KALOUSOVÁ, Michaela
The topic of the bachelor thesis is the nursing care for newborns with most common inborn developmental defects. Inborn developmental defects undoubtedly represent a significant problem of the neonatal age. Children with inborn developmental defects make up 3,5-6 % from the total number of children born and only one third of the defects is found out in the neonatal age. Inborn developmental defects vary from insignificant deviations to defects threatening life. Although the care for newborns with inborn developmental defects is conferred on specialized neonatology workplaces it is very important for all those who provide the first treatment of the newborn baby to master the basic principles of this specific nursing care and to master among others also its theoretical part. The treatment of a newborn with a an inborn developmental defect is always specific for the particular defect and it is therefore vital to secure correctly the newborn baby's needs and to avoid all risks that could be caused by unprofessional treatment. On this basis the goal of the paper was set. It is the goal of my research to find out the level of theoretical preparedness of children's nurses and midwives for care for newborns with inborn developmental defects. To determine this goal two hypotheses were set on the basis of which was prepared an anonymous questionnaire aiming at finding out the theoretical preparation of children's nurses and midwives for the care for newborns with chosen inborn developmental defects (IDD). There where 35 questions in the questionnaire. The surveyed group were children's nurses and midwives working with newborns in chosen hospitals. In total 140 questionnaires where handed out of which 59 % where handed back. The interpretation of results is based on the number of 83 respondents. The research proper was carried out in 7 hospitals in different regions of the Czech Republic. The results of the research were, according to my opinion very good. The premise of the first hypothesis was that children's nurses and midwives are well prepared for the immediate postnatal care for newborns with IDD. This premise was confirmed. Almost all questions concerning the care for newborns and theoretical knowledge were answered correctly by more than 75 % of respondents. In many questions the correct answers varied between 80-100 %. The means of correct answers is 86 %. The premise of the second hypothesis was that children's nurses are better prepared for the immediate care for newborns than midwives. The total number of correct answers of children's nurses was 1485 (50,24 %) and the total number of correct answers of the midwives was 1471 (49,76 %), which cannot be considered a significant difference. The second hypothesis is therefore not considered confirmatory. The research has shown that the level of theoretical preparedness for care for newborns with IDD is very good in both the children's nurses and the midwives. However there are always areas where the knowledge could be further promoted.
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