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Virtual reality in psychology and psychotherapy
KAFKA, Dominik
The bachelor thesis deals with the use of virtual reality in psychology and psychotherapy. The design of an overview study was applied and different databases about the current theme were used. It first introduces to the general reader information about virtual reality, its purpose, and aspects. Then follows the chapter on virtual reality in psychology, in which the thesis deals with the advantages and disadvantages of virtual exposure as well as with current psychological research, such as spatial perception or virtual learning environment. The last thematic area is virtual reality and treatment, which is devoted to the treatment of phobias, treatment of post-traumatic stress disorder, substance abuse, pain, obesity and other difficulties for which the effectiveness of the use of virtual exposure was determined. The special emphasis is placed on description of the selected virtual reality applications for the possibility of creating a better idea of the course of its exposure. The following discussion summarizes the findings of the utilize reasearch and also the effectiveness of the use of virtual reality in individual areas of therapy is derived. Current recommendations and potential attributed to individual possibillities of using virtual reality in psychology and psychotherapy are also presented here. The main search keywords include: virtual reality, VR, VRET, psychology, psychotherapy, immersion, therapy, exposure, simulation, and specific keywords needed to complete the content of the sub-chapters.
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Management of the McDonald's Cup 2015 final tournament
Kafka, Dominik ; Šíma, Jan (advisor) ; Kolmistr, Martin (referee)
Title: Management of the McDonald's Cup 2015 final tournament Objectives: The main objective of this thesis is to provide a detailed analysis of the management of the McDonald's Cup 2015 final tournament known as the Festival of Football, to present its strengths, weaknesses, potential opportunities and threats and then, based on previous analyses, to create a list of suggestions and recommendations leading to the elimination of the weaknesses and threats and thus to development, increase of the popularity and to improvement of the hosting the McDonald's Cup in the next years. Methods: In order to achieve the objectives of this thesis, within the case study methods of participating observation, informal in-depth interview, document analysis and SWOT analysis were used. Results: The thesis describes in detail the whole process of organizing the mentioned youth sports event from the preparatory phase through the planning phase and implementation to completion and evaluation. The case study revealed deficiencies of the event especially in the area of financial security, promotion and in the event program. On this basis, a series of suggestions and recommendations leading to the elimination of these deficiencies and to further development of the project in the next years. These results are partially...
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Market segmentation and product suggestion for travel agency
Kafka, Dominik ; Štědroň, Bohumír (advisor) ; Ruda, Tomáš (referee)
Title: Market segmentation and product suggestion for travel agency Objectives: The main objective of this thesis is to develop market segmentation for a product of travel agency. The product is an offer of a trip to selected matches of major European leagues in football. The sub-objective is to suggest specific form of this offer. Methods: The consumer market was segmented and form of product was suggested on the basis of marketing research conducted by questionnaire method. Results: Marketing research uncovered four segments, which I chose three target segments from. I named these segments "Football fanatics", "Football enthusiasts" and "Sports enthusiasts" and I evaluated them as the most attractive markets with the greatest potential, which travel agency should focus its marketing activities on. Thereafter I adjusted the form of the offer to these segments. The offer should concentrate on English, Spanish and German top leagues and its top teams. Key words: Segmentation, market, product, service, marketing mix, tourism, consumer
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