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National Repository of Grey Literature

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The issue of conversion of the local brand Oskar to a global brand Vodafone Cimpová, Martina ; Mikeš, Jiří (advisor) ; Kůlová, Petra (referee) Cilem me prace je udelat komplexni prehled o komunikaci lokalni znacky Oskar a pozdeji globalni znacky Vodafone se zamerenim na provedeny rebranding. Zamerim se na komunikaci reklamnich agentur, ktere pro operatora pracovaly a zanalyzuji jejich nejuspesnejsi reklamni kampane. Zamyslim se nad tim, zda byla premena znacky nutna, co operatorovi prinesla a co mu naopak vzala. Detailed record

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