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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
In-store marketing targeted at children
 Křivánková, Barbora ; Rosenfeldová, Jana (advisor) ; Moravcová, Hana (referee)
The bachelor's thesis focuses on the topic of in-store marketing targeted at children and how they perceive this communication. The theoretical part describes its principles and possible adaptations of its elements to children shoppers. It also discusses the development of children themselves and their social and cognitive abilities. It also addresses legislative restrictions and ethical aspects. The research part subsequently investigates how children aged 8-17 perceive marketing at the point of sale. The results of the quantitative questionnaire show that children's perception is relatively complex from the age of 8. There are only minimal and insignificant differences between the youngest and oldest children. The conclusions of the thesis can serve as a basis for further research and as a foundation for creating ethical rules and principles of in-store marketing.
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Evaluation of the Financial Situation of the Company and Proposals for its Improvement
 Křivánková, Barbora ; Ptáček, Roman (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis is focused on the evaluation of the financial situation of Alumeco CZ s.r.o. and proposals for its improvement in the years 2016/2017-2020/2021. The work is divided into three parts. The theoretical part, where the theoretical background is explained, the analytical part, where the indicators are specifically calculated based on real data of the company and compared with the competing company and the last part is the proposal part, where proposals for improving the financial situation of the company are proposed, based on the shortcomings identified by the financial analysis.
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