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National Repository of Grey Literature

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Category management in concept of retailer Globus Křiklan, Petr Bc. ; Hesková, Marie (advisor) ; Berg, Miroslav (referee) Category management je jednou z metod vedoucí v maloobchodě ke zdokonalování spokojeností zákazníků při nákupu zboží či služeb. Metoda je založena na aplikaci teorie řízení sortimentních oblastí zboží jako samostatných obchodních jednotek. Klíčovou roli v zavádění Category managementu hraje znalost potřeb zákazníků a spolupráce maloobchodníka a dodavatele na společných firemních strategiích. Současné metody a teorie užívané v praxi při zavádění Category managementu do sítě maloobchodních prodejen Globus jsou předmětem této práce. Detailed record

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