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National Repository of Grey Literature

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Sence of smell in marketing Jurayeva, Mariya ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) This study is focused on the potence of the use of smell in marketing. Subliminal perception, report of C.I.A. and legislation in Czech republic around subliminal advertising. Detailed record

Vůňový Marketing Jurayeva, Mariya ; Filipová, Alena (advisor) Tato práce je věnované problematice tzv. vůňového marketigu. Jelikož tato oblast není příliš známá v české republice, v rámci práce, jsou podrobně popsány detaily a princip fungování, které vychází z obecného principu vlivu vůní na pocity jedinců. Dále jsou uvedeny konkrétní příklady z praxe, názorně ukazující možností využití vlivů vůní na chování a rozhodování zákazníka. Detailed record

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