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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Problematics of hotels promotion and analysis of specific hotel
 Juríčková, Kristína ; Mikeš, Jiří (advisor) ; Jenčková, Jiřina (referee)
Diploma thesis deals with the problematics of promotion in the hotel industry. After defining theoretical knowledge, it is demonstrated on specific practical example, the internationally known hotel in Prague. The practical part includes an analysis of the actual promotion of the selected hotel, where the emphasis is put primarily on communication on social networks. Subsequently, this promotion is compared to competing hotel. At the end, on the basis of the conclusions, there are presented recommendations and proposals for the marketing campaign of the hotel.
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Využitie kúpeľných kapacít Trenčianske Teplice
 Juríčková, Kristína
The bachelor thesis deals with the utilization of spa capacity in Trenčianske Teplice. The main goal is to analyse the occupancy rate of each spa houses in spa during the years 2012 and 2013 in terms of bed capacity and revenues received for providing services. With the help of quantitative research and information obtained by analysis of marketing communication of spa there is subsequently created a proposal and recommendation to improve the occupancy.
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See also: similar author names
1 Juřičková, Kateřina
4 Juříčková, Klára
2 Juříčková, Kristýna
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