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National Repository of Grey Literature

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Attributes of Affluence in Promotion and Education Juráková, Elena ; Linhart, Zdeněk (advisor) ; Libor, Libor (referee) The thesis deals with effiency of marketing communications tools used with focus on preschool children. In the thesis are described ways of brain processing of stimuli at preschool age, behavior, ways of education, and view of marketing on children. In analytical part there is tested the strength dependence of relationships between factors: parent, child, sales promotion, audiovisual advertising on television. Detailed record

See also: similar author names
2	JURÁKOVÁ, Eliška
2	Juráková, Eliška
2	Juráková, Eva

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