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National Repository of Grey Literature

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Marketing v oblasti bentonitových steliv Juklíček, Zdeněk Bc. ; Koudelka, Jan (advisor) ; Vyskočil, Zdeněk (referee) Teoretická část: marketingové prostředí, kupní rozhodovací proces, segmentace, marketingové strategie, marketingový mix. Praktická část: charakteristika trhu chovatelských potřeb, spotřebitelů, srovnání sortimentu firmy Keramost, a.s. a konkurenčních subjektů, analýza marketingového mixu s důrazem na marketingové aktivity, doporučení a závěr pro management Detailed record

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1	Juklíček, Zdeněk

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