Home > Search Results: Juklíček, Milan
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The marketing concept for a chain of retail stores Pivovarka
 Spilková, Eva ; Chylíková, Hana (advisor) ; Juklíček, Milan (referee)
Abstract The topic of the thesis is a marketing concept for a chain of retail stores Pivovarka. The aim of this paper is to outline a marketing strategy creation and operation of specialized retail units on the network. Step by step, I tried to create a concept that will include theoretical training followed by the knowledge and ideas into practice. This work is based on available resources and materials business department Pardubice brewery and trying them draw their own conclusions. Everything I put on the logical structure of individual steps of the realization of stores and a network. The first part is a theory that is necessary for understanding the marketing concept itself. In the second part I introduce the already mentioned theory directly into practice.
Detailed record

See also: similar author names
1 Juklíček, Martin
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English