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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Branding Company ZOOT a.s. Involved in Selling Fashion Online
 Juhásová, Alexandra ; Andera, Nikola (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on branding e-shop ZOOT.cz and contains evaluation of branding strategy. The aim is building brand equity and competitiveness. The theoretical part is focused on interpretation of particular elements of branding strategy, internal branding and strategic brand management. Acording to ZOOT brand building strategy analysis, competitive comparison and marketing research I made improvement proposals pointing to building brand equity of ZOOT.cz and increase competitiveness.
Detailed record
Branding Company ZOOT a.s. Involved in Selling Fashion Online
 Juhásová, Alexandra ; Andera, Nikola (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on branding e-shop ZOOT.cz and contains evaluation of branding strategy. The aim is building brand equity and competitiveness. The theoretical part is focused on interpretation of particular elements of branding strategy, internal branding and strategic brand management. Acording to ZOOT brand building strategy analysis, competitive comparison and marketing research I made improvement proposals pointing to building brand equity of ZOOT.cz and increase competitiveness.
Detailed record

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