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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing communication of Benzina, Shell and OMV between 2012 and 2014
 Juščíková, Michaela ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of my bachelor thesis called Marketing communication of the biggest petrol station chains at czech market is to describe situation on the market with fuel, marketing activities of biggest petrol chains and consumers behavior while buying fuel. Theoretical part of my thesis contains brief of the therm matkething, explanation of marketing mix and key words to marketing research. Practical part of my thesis contains secondary and primary research. Secondary research describes marketing activities of chosen petrol chains in Czech Republic. Primary research describes consumers behavior while buying fuel. At the end of my thesis is advice based on the survey.
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