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National Repository of Grey Literature

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Návrh komunikační a informační strategie pro Českou asociaci létajícího disku Balážová, Radka ; Johnova, Radka Mgr (advisor) ; Kučerová, Helena (referee) Tato práce se zabývá analýzou České Asociace Létajícího disku. Obsahuje teoretickou část shrnující význam marketingové komunikace pro neziskovou organizaci a postup při vytváření komunikační strategie firmy. Zahrnuje marketingovou situační analýzu organizace, analýzu jejích informačních zdrojů, hodnotí povědomí jejích členů o činnosti organizace. Povědomí veřejnosti o existenci sportů, které tato organizace propaguje. Zabývá se komunikačním mixem společnosti a dává doporučení pro úpravu komunikačního mixu organizace. Formuluje požadavky na funkčnost informačního systému organizace Detailed record

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1	Johnová, Radka

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