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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Photography as a Business
 Jirsák, Jakub ; Černá, Jitka (advisor) ; Horný, Stanislav (referee)
Increasing speed Internet access, technical progress in digital photography and globalization opened up a new business market with stock photography. The aim is to analyze this market from the photographer's point of view and describe his marketing opportunities. The first chapter analyzes the microstock photography market. The second chapter describes the photographer's marketing mix and marketing planning. The third part evaluates microstock customer behavior and requirements based on quantitative market research of the selected target group. The last part is dictionary to familiarize with the terminology used in microstock photography business.
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4 Jirsák, Jan
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