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National Repository of Grey Literature

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Marketing strategy for the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. while launching new products into the market Jirků, Jiřina ; Chylíková, Hana (advisor) ; Ševera, Michal (referee) This diploma thesis deals with a marketing strategy for the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. and new products -- cables PRAFlaGuard SPF -- pair, PRAFlaGuard SPF -- XN and PRAFlaDur SP. The thesis is divided into three main chapters. The first chapter describes the theory of B2B marketing and shows main differences between B2B and B2C market. The second chapter presents the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. -- history, structure, product portfolio and new cables. The third chapter deals with a marketing strategy and is divided into two subchapters -- Situation analysis and Marketing mix. Detailed record

An assessment of shopping atmosphere of two selected retail units in the supermarket chain REWE Jirků, Jiřina ; Chylíková, Hana (advisor) ; Odehnalová, Jitka (referee) This bachelor thesis deals with an assesment of shopping atmosphere of two retail units - BILLA s.r.o. in Nove Mesto na Morave and PENNY Market s.r.o. also in Nove Mesto na Morave. The thesis is divided into four main chapters. The first chapter describes the theory of shopping atmosphere, the second chapter describes the supermarket chain REWE Group and retail units BILLA and PENNY Market. The third chapter deals with an assesment of shopping atmosphere of two retail units and the last, fourth chapter deals with the marketing research. Detailed record

See also: similar author names
3	Jirků, Jakub
3	Jirků, Jan
1	Jirků, Jana
4	Jirků, Jaroslav
4	Jirků, Jitka

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