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National Repository of Grey Literature

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Charakteristika prodeje koncovým zákazníkům s ohledem na národní zvyklosti Egypta Zelenková, Andrea ; Boučková, Jana (advisor) ; Jirák, Jiří (referee) Práce popisuje jednotlivé nástroje marketingového mixu, které jsou běžně užívány tradičními egyptskými obchody. Dále zachycuje rozdíly oproti české prodejní praxi. Předmětem zájmu je zde prodej oděvů a potravin. Jednotlivé kapitoly charakterizují vliv egyptské kultury na prodejní zvyklosti a obchodní jednání. Jde především o přiblížení uznávaných hodnot, náboženství (islám) a společenských pravidel. Detailed record

See also: similar author names
1	Jirák, J.
4	Jirák, Jakub
5	Jirák, Jan
7	Jirák, Jaroslav
4	Jirák, Josef

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