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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Cultural dimensions of Russia
 Jezberová, Petra ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
First part of the thesis deals with theory of culture, cultural dimensions and standards. Practical part describes characteristics of Russia and its cultural aspects. Application part focuses on analysis of Czech and Russian opinions of Russian society and also verifies hypothesis that Czechs have different opinions and their knowledge of Russian cultural dimensions is insufficient. The last part of the application part are recommendations for Czechs for effective dealing with Russians.
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Analysis of the selling strategy of non-for-profit organization AIESEC
 Jezberová, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In the first, theoretical, part of the bachelor thesis, I focused on non-profit and non-for-profit organisations, their characteristics, types and their history. I described strategies of these organizations, communication and fund raising. The practical part deals with the student organization AIESEC. You will get to know its selling strategy, and I analysed changes in the strategy.
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4 Jezberová, Pavla
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