Home > Search Results: Ježdík, Michal
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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Corporate identity innovation of basketball club USK Prague
 Marčeková, Kristína ; Voráček, Josef (advisor) ; Ježdík, Michal (referee)
Title: Corporate identity innovation of basketball club USK Prague Objective: The goal of the thesis is to suggest the complex of innovations in corporate identity of USK Praha Prague (men's team) based on analysis of corporate identity existing position. Methods: Use the method of interview with expert, SWOT analysis and study internal materials and information from the web site of the club. Results: Recommendations, which can lead up to helpful innovations inside the club. Key words: Corporate identity, basketball club, SWOT analysis, interview, innovation
Detailed record
Corporate identity innovation of basketball club USK Prague
 Marčeková, Kristína ; Voráček, Josef (advisor) ; Ježdík, Michal (referee)
Title: Corporate identity innovation of basketball club USK Prague Objective: The goal of the thesis is to suggest the complex of innovations in corporate identity of USK Praha Prague (men's team) based on analysis of corporate identity existing position. Methods: Use the method of interview with expert, SWOT analysis and study internal materials and information from the web site of the club. Results: Recommendations, which can lead up to helpful innovations inside the club. Key words: Corporate identity, basketball club, SWOT analysis, interview, innovation
Detailed record

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