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Specifics of B2B marketing on a practical example of the company 3M Česko
 Javorská, Lucie ; Říha, David (advisor) ; Soukeníková, Alena (referee)
The bachelor thesis focuses on the area of B2B marketing as a whole and on its main differences from marketing on consumer markets (B2C). Those differences are then concretely shown on the practical example of the company 3M Česko, specifically on the product category Office supplies, where the B2B marketing strategy, tactics as well as the operative activities are described.
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9 Javorska, Lenka
9 Javorská, Lenka
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