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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Communication Mix of a Selected Company
 Janovský, Marián ; Gemmel, Pavol (referee) ; Navrátilová, Ludmila (advisor)
The bachelor thesis focuses on communication mix of the selected company. It concerns communication tools, which are recently in use and subsequently on their improvements. It also contains specific suggestions for improvements or completion of communication tools. The main contribution of the bachelor thesis after its aplication for company should be increase of public awareness about its assortment of goods and increase of competitive advantage of company by means of marketing communication.
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Company Marketing Strategy
 Janovský, Marián ; Heleš, Andrej (referee) ; Schüller, David (advisor)
Diploma thesis is focused on marketing strategy of the company. Thesis was created in cooperation with Motor-Car Trenčín s.r.o. company, which is the authorized dealer of the Mercedes-Benz automobiles. The theoretical part is focused on the treatment of the theoretical knowledge. The analytical part of work i sused for the analysis of the company and marketing research. Proposal part of the thesis contains specific proposals to improve the existing marketing strategy of the company in the field of product, price, place and promotion.
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See also: similar author names
6 Janovský, Marek
15 Janovský, Martin
2 Janovský, Michal
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